Note · Branding
Visual languages built on simplicity and trust.
Logo, system, product shots, and social identity as one language. A mark, the photos, and the feed should look like they came from the same person.
A brand only feels real when every touchpoint speaks the same language.
01 Identity, not a mark
Sign, type, color, grid, and the rules that let you make the tenth piece without calling me back. A logo starts at 50€. A brand system starts at 400€. The system stays small enough that people actually use it.
02 One language across touchpoints
Website, brochure, social. One tone, not three designs that happen to share a name. Product photography is 75€ per hour. AI photo sets start at 50€. A social identity, with feed, stories, and covers, starts at 100€.
03 Used in the room
Efsy is one brand for a Prague café and evening bar in Žižkov: logo, menus, posters, Instagram, a guest loyalty app, and event graphics, live at efsy.cz. MSM Academy in Dubai and Football Academy in Prague use the same idea. The mark, the print, and the site are one system.